Google x PL & Partners: AI Changed Google. Here's What You Need to Do About It.

This webinar is hosted by PL & Partners and Google.

Google has rebuilt its entire ecosystem around AI. Not just Search - measurement, bid strategies, creative input, YouTube, and Shopping have all changed at once. And if your setup hasn't kept up, you're already leaving performance on the table.

The question isn't whether AI will affect your Google Ads. It already has. The question is whether your data, your campaigns, and your input are strong enough to take advantage of it.

WHAT YOU'LL GET
In this webinar, our Google Agency Strategist walks us through the biggest announcements from Google Marketing Live 2026. We then translate this into insights and learnings from our cases at PL & Partners.

You'll get insight into:

• Universal Commerce Protocol and other announcements from Google
• Why measurement and tracking are one of the biggest lever in your Google Ads account
• How to be prepare for AI Search and Shopping though AI Max and Performance Max
• How to leverage YouTube and Demand Gen for incrementality
• What 'creative input' actually means in an AI-driven world

PRESENTED BY

• Niclas Lurger-Amelung - Head of SEM & Associate Partner
• Sam Ouda -  Strategic Agency Manager, Google

3 KEY TAKEAWAYS

1. A better understanding of modern measurement - why server-side tracking and Google Tag Gateway are are the foundation: AI bidding, incrementality testing, and understanding real business impact
2. Implementing AI initiatives you can start on immediately - how to activate and tests AI Max, Broad Match, and PMax, and how to move from keyword targeting to intent targeting in practice
3. A practical guide to creative inputs that feed Google AI - how to structure your product feed, landing pages, video assets, signals, and AI content briefs so you show up in AI Mode, AI Overviews, and across the full Google ecosystem